Signature Project: Building NPPA’s Social Media Impact

By Jake Bonwell, NPPA Intern

The Nebraska Pork Producers Association Board of Directors believes in a strong social media presence. Increasing NPPA’s social media to reach out to more consumers than ever before was my signature project as an NPPA Intern. Social platforms NPPA are active and include Twitter and Facebook.

NPPA’s Facebook has been telling the stories of pork industry professionals through a series of short videos posts called the “Farmer Spotlight,” as well as sharing delicious recipes for consumers. Since January 1, Facebook page followers have increased by 550. Facebook posting activity has increased by 50 percent since February with some posts reaching over 30,000 people. NPPA’s Twitter page is constantly being updated with agricultural policies that are impacting our industry.

Check out our pages by searching Nebraska Pork Producers Association. Give us a like and follow!