We Care Initiative
The pork industry’s We Care Initiative helps demonstrate that pork producers are committed to the well-being of their animals. The initiative encompasses producers’ pledge to produce safe food, while being good stewards of the environment and being good neighbors.
The pork industry offers numerous programs, including Pork Quality Assurance® Plus (PQA Plus®) and Transport Quality Assurance® (TQA®), to support animal well-being and maintain a safe, high-quality supply of pork. The initiative ties everything together to help the public view the pork industry as a self-regulated business that earns the trust of others. These programs are designed to help producers tackle issues facing modern pork production and are considered industry standards.