With the general public
- Increase social media presence.
- Expand technology use to connect the public with producers (Zoom, live events, YouTube hosts/shows, etc.).
With opinion leaders in the community
- Provide farm tours for influencers (chefs, elected officials, teachers, etc.).
- Promote the positive health aspects of pork consumption (dietitians, health care industry, chefs, etc.).
In the political arena
- Support ‘livestock friendly’ office holders and candidates.
- Educate farmers on public policy issues and encourage their active participation.
- Support pro-livestock policies at the county and local government level.
Among our key stakeholders
- Partner with National Pork Board programs and research.
- Utilize pork producers/farmers to tell their stories and educate.
- Enhance and expand communications to SIP and Allied Industry members.
- Be agile and active in addressing issues affecting the pork industry.
In the educational sector
- Continue developing ‘Pork in Schools’ programs.
- Foster impactful relationships at all school grade levels to enhance swine education.
- Work with 2-year college programs to develop swine curriculum.
- Support swine industry career exploration for youth (FFA, 4-H, Ag classes, show pigs, others).
In the commercial sector
- Work with food distributors, grocery stores, and others to promote pork sales.
- Work with chefs to expand pork menus (provide product, education, ideas).
In the research sector
- Review current research projects and address unmet needs.
- Explore multi-state and public/private partnerships for research opportunities and grad student support.
- Prioritize NPPA funding to Nebraska research projects and researchers.
- Explore ways to enhance Nebraska swine research facilities.
With our own constituents
- Expand state SIP membership numbers.
- Explore ways to enhance NPPA revenues through publications and sponsorships.