With the general public

  • Increase social media presence.
  • Expand technology use to connect the public with producers (Zoom, live events, YouTube hosts/shows, etc.).

With opinion leaders in the community

  • Provide farm tours for influencers (chefs, elected officials, teachers, etc.).
  • Promote the positive health aspects of pork consumption (dietitians, health care industry, chefs, etc.).

In the political arena

  • Support ‘livestock friendly’ office holders and candidates.
  • Educate farmers on public policy issues and encourage their active participation.
  • Support pro-livestock policies at the county and local government level.

Among our key stakeholders

  • Partner with National Pork Board programs and research.
  • Utilize pork producers/farmers to tell their stories and educate.
  • Enhance and expand communications to SIP and Allied Industry members.
  • Be agile and active in addressing issues affecting the pork industry.

In the educational sector

  • Continue developing ‘Pork in Schools’ programs.
  • Foster impactful relationships at all school grade levels to enhance swine education.
  • Work with 2-year college programs to develop swine curriculum.
  • Support swine industry career exploration for youth (FFA, 4-H, Ag classes, show pigs, others).

In the commercial sector

  • Work with food distributors, grocery stores, and others to promote pork sales.
  • Work with chefs to expand pork menus (provide product, education, ideas).

In the research sector

  • Review current research projects and address unmet needs.
  • Explore multi-state and public/private partnerships for research opportunities and grad student support.
  • Prioritize NPPA funding to Nebraska research projects and researchers.
  • Explore ways to enhance Nebraska swine research facilities.

With our own constituents

  • Expand state SIP membership numbers.
  • Explore ways to enhance NPPA revenues through publications and sponsorships.


Click here for a PDF version of Nebraska Pork Producers Association’s Strategic Plan.