We Care Initiative

The We Caresm responsible pork initiative is a joint effort of the Pork Checkoff, through the National Pork Board and the National Pork Producers Council, to help demonstrate that producers are accountable to established ethical principles and animal well-being practices. Learn more about the We Care Initiative.

We Care Nebraska

Nebraska Pork Producers Association believes in the importance of connecting consumers with producers and others in the swine industry to relay the important message of environmental quality, animal care and food safety. It’s important that consumers know Nebraska’s pork producers take special care in their animals, producing healthy and quality pork products and our environment. When you ask who cares? We do! Meet the Faces of We Care.